Since my last report about the rise in athleisure and explaining about myself being dabbled in this lifestyle for a long time and seeing it come to fruition as trendy within the last 6 years, it seems fashion types and designers are taking an inspired step even further by doing capsule collections and/or introducing a new layer to their business models.
Low and Behold, just announced today via email by Bandier, Sexy Cut favs Cushnie et Ochs has done an exclusive collection for Bandier!
Here a look from Cushnie et Ochs x Bandier:
Aurora Bra ($148) and the Athena Leggings ($198).
Price points are definitely up there but for these businesses, it is definitely the standard price for what their regular customers pay and what fans of these brands would pay to get a piece of the pie.
I love the innovations of design and mobility in fitness clothing. My have we come along way from old gym sweats, wearing simple Nike, Adidas, Reebok and Lulus.
I believe this is the 5th activewear design in fitness: Norma Kamali was first, Ralph Lauren Active, then Mara Hoffman, then Tory Burch Sport, and now Cushnie et Ochs. I am sure there will be more to add to this list as time evolves.