Simply Be, the British based multi channel retailer and internationally celebrated fashion forward curvy gal brand will tee off a season long Empowerment campaign that launches with partner America's Next Top Model on Wednesday, September 9, 2015 at 8:00 PM EST on the CW Network. (Episode 6)
The episode features an empowerment challenge hosted by Top Model Alum and first ANTM "Fiercely Real" winner model Whitney Thompson. Simply Be US publicist and series Judge, Kelly Cutrone, joins Thompson. The duo put the cast to task with a challenge to express and shoot their given Empowerment Hashtag:
#SimplyBeFearless
#SimplyBeUnique
#SimplyBeSassy
#SimplyBeSeductive
#SimplyBeHeard
"For us, it is not just about making a collection, we are committed to our consumers and to celebrating women in all forms. Everyday women are given extremely narrow messages that undervalue them as consumers and ultimately human beings, we are changing that"
In keeping with the message of expression and empowerment Simply Be invited some of the most celebrated plus size bloggers to shoot short viral videos and help spread the word.
Bloggers in order of appearance:
Tess Holliday
#SimplyBeFearless
Ty Alexander
#SimplyBeUnique
Monique Frausto
#SimplyBeSassy
Kristine Thompson
#SimplyBeSeductive
Kelly Augustine
#SimplyBeHeard
Watch the video here:
Please help spread the message of expression and empowerment via your distribution networks. I mean this whole expression sounds amazing and thank god, something in the industry is finally being done about celebrating differences and empowering women in all forms. I mean we cant leave diversity in the hands of just Coco Rocha, Naomi Campbell, Beverly Johnson, and other models, we as bloggers, tv viewers, everyday women who love fashion, should have a say!
~Kaye Beeh
No comments:
Post a Comment
Xoxo, Thanks for reading.